19 East Fourth Street
Williamsport PA 17701
Know Thyself…and Others: Applying psychological theories to fundraising
Tammy Ozlanski
March 4, 2020
“The more you know yourself, the more patience you have for what you see in others.” Erik Erikson, renowned developmental psychologist and psychoanalyst, was not a fundraiser. However, his sentiment can easily be applied to a number of fundraising situations. In this program, we will delve into the world of psychology and apply basic psychological theories and techniques to the work we do in the philanthropic sector. An understanding of concepts including Validation, Normalization, Empathy, Attachment and Maslow’s Hierarchy of Needs can provide insight into the motivations and behaviors of donors and prospects. This workshop will build upon participants’ informal knowledge of these concepts and apply them to specific challenges in fundraising programs and the donor cultivation cycle.
Tammy Ozlanski is the Director of Gift Planning at Susquehanna University in Selinsgrove, PA. She entered gift planning as a third career several years ago, and has enjoyed applying her skills and experiences to the world of philanthropy. Tammy serves on the Executive Board of the Planned Giving Council of Central Pennsylvania, and is also on the Board of Directors for SUMMIT Early Learning in Mifflinburg, PA. Tammy has previously presented at the 2019 NACGP conference in New Orleans, and at a Case District II Conference on “How to Leverage Psychology and Analytics to Raise More Dollars.” She holds a Bachelor of Science in Education from Susquehanna University, and a Master of Science in Clinical and Counseling Psychology from Chestnut Hill College in Philadelphia, PA.